House of Vans
A place for young people filled with art, music, BMX, street culture and fashion, where you can go shopping if you want, but just hang out with your friends if you don’t. The House of Vans in London is truly one of the best retailtainment examples, as it includes a cinema, cafe and a live music venue, plus a concrete and a mini ramp for their fans. Knowing your audience is one thing, but knowing how to get them together and motivate them to buy is a whole other story. And Vans is doing experiential marketing right!