Game Changing Business Models

Managing Director and Chief Marketing Officer at Story2B, a digital and social media marketing boutique consultancy, assisting global brands (B2B and B2C) in leveraging new advances in digital and social media marketing, data analytics, and new omni-channel marketing strategies.

Alex is also a co-Founder of Viosk International, a video animation and automation platform startup, allowing small business and Enterprise alike to create, distribute and analyze video content in minutes.

Alex serves on the Advisory Board of The CMO Club, the leading peer-to-peer global network of Fortune 3000 Chief Marketing Officers, and is acting The CMO Club digital media adviser. Alex combines strong business and technology acumen with multi-industry and international marketing expertise, with the ability to identify and capture new business opportunities and revenue streams through content marketing monetization, digital media and social media marketing (SMM), CRM, business intelligence/analytics, and internet platform solutions.

He was a key performer on functional and executive teams that created in excess of $200Million of new value for IBM, Bertelsmann, Silicon Graphics, Unified Technologies, and media/advertising agencies. Alex advises businesses globally on development and optimization of social and mobile marketing strategies, as well as execution through brand and 'digital footprint' development, online traffic growth, monetization strategies, and overall user experience. He is an expert on strategic business and marketing consulting, including business plan & sales strategy development, turnaround management, and new market entry.

Pete brings more than 30 years of experience in marketing, sales, IT and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and socially engaged global community of more than 850 Chief Marketing Officers. He has also leveraged innovative technologies within integrated marketing, aligned IT with marketing and sales organizations, combined the 'Art of Customer Engagement' with the 'Science of Hitting Your Numbers', and helped CMOs solve their biggest challenges through peer-based collaboration and curation. Pete has also led the launch of CMO Club Cares, a program for CMOs to leverage their insights and time to charitable organizations.

Prior to founding The CMO Club, Pete served as Global Vice President of AVAYA, Chief Marketing Officer of DoubleClick, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at Deloitte & Touche and Gulf Oil Corporation.

Over 25,000 heads of marketing follow Pete on Twitter, LinkedIn and The CMO Club members-only CMO Solution Clubhouse.

In his professional life, Matt serves as President of Unique Photo®, NJ’s premiere Camera Store. Nationally known in the photography industry as an innovator, he has helped acquire over fifty US and International Trademarks for both language and design at Unique Photo, and he founded and ran the Ozzie Award winning publication Photo Insider®. Most recently, Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named “2013 Dealer of the Year” by Digital Imaging Reporter magazine.

Matt has appeared as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, Sports Radio NY, and other high-profile programs. He has also spoken publicly for organizations like Panasonic, Canon, PMDA, UPS, FedEx, NJ Devils Hockey and BMW CCA, and is a member of the prestigious CMO Club.

Matt’s many charitable endeavors include leadership roles at The Josephine Herrick Project, a non-profit that uses photography to enhance the lives of those in need. Matt also has helped the Artists 4 Israel organization and the Aish Center, which honored him with its 2014 Aish Continuity Award.

Proving his contention that single dads can lead exciting, balanced lives, Matt is a die-hard NJ Devils’ hockey fan, an advanced auto racer with the BMW Club, and of course, an avid photographer. He holds degrees in mathematics from Rutgers and the University of Pennsylvania.